Create a Google Doc to track your stats, or use this one that I created for you. Just click Edit—>create a copy.Decide on one day a month to check your follower numbers.
- share content from
- connect with on a personal level
- people who have purchased from you in the past
- potential clients you want to follow up with
- people or pages (Google+ or Facebook) that share content that your audience would also enjoy
- influencers in your field that you want to keep an eye on
You can get new social media graphics made for you on Fiverr or Etsy, or make your own using Canva (my personal favourite!). Canva has all the right sizes for your different social media channels, so you don’t have to worry about them looking right.Things to consider:
-what season it is
-promotions or things you’re launching
-your brand colours and style. Don’t forget to use the same fonts, too!
I don’t think you need to have the exact same graphic for all your social media channels, but they should all work well together. Someone should be able to see your Twitter or Pinterest account and know right away that it’s you and your business.
For profile pictures, I think it’s always best to use a picture of you—not your logo—unless you’re a larger company. We want to create personal, genuine connections whenever possible. A logo doesn’t really scream out “connect with me.”
If you’re not sure how your new graphics are coming across, I would recommend posting a couple options in a Facebook group of your peers (if you’re looking for a supportive, awesome FB group—I know of many—I would have happy to point you in the right direction) or on your personal FB feed.
6. Unfollow those that aren’t serving you. Follow new people/accounts.
This could be something as simple as—everyone says Facebook pages are a waste of time. I love them—and this is what I’m doing on mine. Okay, that is sneakily salesy, but it works because you’re telling your community why you don’t go along with popular opinion.
Or, how about you share your obsession with Star Wars (or get people up in arms and say why you think Star Trek is SO much better), macarons, or fancy locally roasted coffee (that last one is totally me).
I bet your community will feel connected with you on a whole new level if you show them what makes you different—which gives them so many more things to engage with you about. Who doesn’t love talking about their favourite TV shows and movies with fellow super-fans?
I’d love to hear from you—did you find this mini guide helpful? What are your biggest takeaways?
Feeling stuck on what to post on social media? Not sure how to engage with your community in a non-salesy icky way? Have no idea how to create an Instagram, Pinterest, or other account? I feel you! I’m not called a social media maven for nothing. I know my stuff. Let me help steer you in the right direction.