It’s easy to be really precious about what we’re putting out in the world—namely: our blogs. Or, on the flipside: being nonchalant about it–thinking it’s okay to just throw up any old post, because: who’s going to read it anyway?
Neither way of doing things is a good idea. Not if you want the content you’re creating to fit in to your bigger picture business plans.
Unless you’re writing a diary-style blog that you don’t share with anyone else, your blog doesn’t exist on it’s own. It’s tied to your brand. So, we need to think about your blog being part of a larger business plan—not just floating around willy-nilly.
One of the things that I’ve realized over the years is that I was working with someone else’s assumptions about what a blog could or should be. Also—the oohs and ahhs from the peanut gallery when I received new products to try out or invitations to media events? I took those too much to heart. Only I knew how much time and effort it took to write about each thing, promote it, and the overall value of whatever it was relative to what I put in to it.
I felt guilty when I didn’t have at least one blog post up per day, even as I was in university and working part-time. How did it feel when I gave in to the pressure to blog more frequently than I wanted to? Or when I caved and signed up for yet another blogging challenge? Sometimes, I felt pushed (in a good way), but mostly I felt like blogging was a chore. That is so not how I want to feel about blogging—never again!